The Marcus Graham Project iCR8 - Sports Marketing Workshop 2026
Atlanta Hawks x Hennessy Collaboration
Duration:6-Day Workshop Sprint
Role: Creative Strategist / Designer / Creative Director
OVERVIEW
Recently, I was honored to be selected for the Marcus Graham Project iCR8 Sports Marketing Workshop, held in partnership with Hennessy and the Atlanta Hawks.
During the six-day workshop, our team worked together on a partnership brief. We created a campaign rooted in culture that links the excitement of the arena with community and digital engagement. This opportunity provided us, as a diverse group of emerging professionals, with the exposure and hands-on experience needed to further our career interests in advertising, media, and marketing. In addition to career panels and networking opportunities with the Atlanta Hawks staff and executives, we were divided into teams and tasked with creating a 360-degree marketing campaign based on the real-life partnership between Moët Hennessy and the Atlanta Hawks.
As Creative Director, I led concept ideation, shaped the campaign narrative, set the visual direction, and supported the team from concept to execution.
Challenge: How can Hennessy authentically partner with the Atlanta Hawks to capitalize on regular-season action to showcase Hennessy’s versatility and bring awareness to its brand in the Metro-Atlanta community?